Yes, keywords are the core of your campaign and will determine whether you succeed or fail. If your terms are all too competitive, getting results will take too long, and you’ll struggle in the meantime. You won’t get excellent conversions if your terms are all too generic, which is essentially what it’s all about. So we know how crucial good keywords and extensive keyword research are.
What you don’t know is that we require basic knowledge to master a skill first! So, without wasting any more time, check this infographic by Landau Consulting and have a look at what keywords are and why they are essential in the first place!