Leading brands will share insights on the stages, alongside regional and global creative and technology talent
The Spikes Asia Festival of Creativity, the most prestigious event for the creative marketing and advertising industry in Asia Pacific, has confirmed its full content programme. The three-day event takes place at Suntec, Singapore, from 25 – 27 September 2019, and will welcome a record number of the region’s leading brands, alongside global businesses, creative agencies, start-ups and tech companies to speak on the Festival stages. The festival’s 2019 content theme, Asia Rising, celebrates Asia Pacific’s fast-evolving creative communications industry and provides a platform for networking and debate for all attendees.
Brands and agencies on the speaker line-up include:
McDonald’s Japan will speak alongside TikTok and TBWA\Hakuhodo about the most popular and engaging content amongst Gen Z and Millennial audiences and how brands are getting involved through platforms. HP and Wieden+Kennedy will discuss the idea that anyone can build a better brain through playing video games; Heineken alongside Publicis Worldwide will talk about bridging the virtual and the physical, and product and experience, to reach consumers. Introducing the theme of brands in culture, film composer and record producer, Nick Wood, CEO of Syn Music, will speak alongside BBDO’s David Guerrero, about how to create powerful campaigns that negotiate Asia’s cultural boundaries.
Diversity will be a hot topic on stage:
Diageo’s Chief Marketing Officer, Julie Bramham presents Progressive Gender Portrayal: The What, How and Why Now discussing how to normalise gender equality and ensure brand stories reach a diverse, spectrum of people. While a Salesforce session will explore how businesses that drive equality and diversity are better positioned to succeed in today’s industry landscape; and Michael Roth, Chairman and CEO of Interpublic Group will join Campaign Asia-Pacific to lead the session: Growth, Diversity and The Future of Advertising.
Life-shaping technologies will also be discussed:
Debating the importance of AI and Blockchain, Cheil Worldwide’s Executive Creative Director, Youngmin Pipha Cho will present AI, Blockchain, and Creative. Cho will share recent tech research and case studies to reveal how AI and blockchain will influence our lives and the advertising industry at large. Addressing the future-focused technologies affecting the ASEAN society, Hakuhodo Institute of Life and Living will host, How ASEAN Society Evolves as Technology Gets Smarter. Over the course of the session, questions will be answered surrounding the power of “Assistive Media” in affecting people’s consumption of information and how behavioural changes in ASEAN society can affect brand interaction.
Celebrate creativity at the Spikes Asia Awards
Alongside three days of networking, learning and inspiration at the Festival, the very best creative work from across APAC is judged and honoured in the Spikes Asia Awards, which will be celebrated at a red-carpet ceremony on the evening of Friday 27 September 2019 at the Victoria Theatre, Singapore.
Interested in attending Spikes Asia?
It isn’t too late to buy a pass to attend the Festival. Take a look at ticket options on the website
To view the full Festival programme, please visit https://www.spikes.asia/agenda#/agenda