Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Copywriting is focused mainly on an immediate, short-term goal with significant returns: generating sales. On the other hand, content writing includes blog posts, social media posts, emails, white papers, e-books, and other savvy materials that educate, entertain, and inform your audience about a given topic. Read this post by Elna Cain to know the difference between copywriting and content writing.
Guest blogging is an easy and powerful way to help increase brand awareness, customer engagement and sales. Through guest blogging outreach, you can tap into existing, relevant audiences and introduce your brand to a big batch of new readers. How do you find the right person? There is a combination of techniques and tools which will show you the right people to target and why. In this post, Susanna Gebauer shares some tips on how to get more blog posts approved.
Regardless of your industry, if you are selling products online, you should be thinking about some key elements of your e-commerce site. Some online stores don’t properly link their sub-categories, faceted pages or products URLs that are meant to be indexed and ranked. Double-check what’s shown in the rendered DOM vs the raw HTML in both mobile and desktop with iPullrank’s Parito tool. This post of Aleyda Solis discusses the critical and common e-commerce SEO issues that need to stop happening.
Every marketing strategy requires a little boost as time carries on. Nothing can work seamlessly forever, or else your business will remain stagnant. Online learning hub: LOCALiQ’s Marketing Lab focused on strategies, planning, budgeting, and data. Google’s Digital Garage offers a wide range of free courses to help you grow your business, advance in your career, or enhance your digital skills. In this post, Kristen McCormick talks about 7 best Local Marketing Resources for 2021.
Google My Business help businesses set up a free business profile on Google and connect with new potential customers and optimize their digital presence across the internet. Before diving into how to claim your business on Google, consider few things: What your customers find when they start searching for your business online? Make sure this information is available to consumers before they reach your website. Read this post by Neil Patel to know how to optimize GMB and leverage it for more sales.
Social Media Marketing
Today’s most prominent names in tech believe that the metaverse is the next evolution of the internet. Its side effect will deeply intertwine social media and gaming. Encourage people to embrace their digital identities when interacting with your company on a personal level. Create an informal digital community and keep the content flowing. In this post, Austin Smith will tell you about the future of social media and gaming are intertwined.
Despite the rise of social media over the past years, email is 40 times more effective at acquiring new customers than Facebook or Twitter. 80% of marketing professionals say that email marketing drives customer acquisition and retention. Create a monthly newsletter that provides a way to share relevant tips and tricks with your audience to position your small business as a thought leader and industry expert. Read this post that shares some small business email marketing ideas to generate sales.
Artificial Intelligence has dominated almost all industries and the way people consume information. AI can help you figure out what sort of content and images will be best in drafting your emails. With AI, you can quickly dissect your audience’s behaviors to generate insights and make tailored emails for every endorser. In this post, you will get to know how AI is transforming email marketing.
The link building industry is flooded with myths that will never get you results but can get you into a lot of trouble. Some SEO companies think that putting your city’s name in the anchor text will help you in Google rankings. But this way, you’re waving a red flag that says you are likely engaging in SEO. Capitalizing every word in the keyword phrase tells Google you are trying to do some “cool SEO stuff” that doesn’t look natural. Read this post to know more myths about building links you ought to dump.