The session at Salon G looked at SEO site audits and the data that is present and what it is telling you. Site audits and listing audits have a very…
This session at Salon E focused on an approach to SEO copywriting that understands the difference of each keyword and persona. The speakers emphasized that there was no one-size-fits all…
Panelists explored how you can ensure that large sites with complex databases and lots of content are efficiently crawled by Google. The session covered everything from canonicals and crawl priority…
Google introduced a new search algorithm Hummingbird a few months ago that moved beyond keyword search into the world of entity search. The session covered differences between entity and keyword…
LEARN FROM THE EXPERTS Vishwa Sharan Cognizant Navneet Kaushal PageTraffic Vivek Bhargava iProspect Communicate 2 Benedict Hayes iProspect Communicate 2 Aditya Gupta iGenero Nabeel K. Adeni Deep Red Ink
Don’t delete your old disavow file if you upload a new one because it “confuses folks”. Google's Head of Search Spam, Matt Cutts announced on Twitter early Tuesday morning that…
An year after the launch of Dynamic Remarketing campaign, which allowed creating customized ads to reconnect with customers, Google today announced deeper remarketing integration between AdWords and Google Analytics. Google…
Sharpen your skills with Data Analytics Education, that’s true if you want to ‘en-cash’ every click that your website accrues in today’s hyper-competitive online market. Ignore the analytics and you…
Now, even if you are not in the office, you can easily find out how many people have viewed your ad so far, just by using your mobile phone. Google…
Google is exploring new ideas to make the search page layout look more simple and easily accessible to its users. As a part of the trial method, this time the…