Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Content marketing can be a great tool for small businesses to better communicate with customers. But you can’t expect to just create a blog or social media post and have customers come running to buy from you. Instead, take a look at these tips from members of our small business community on how to make the most of your content marketing efforts.
A successful meal and content marketing plan both require a full range of elements to meet the needs of your audience, whoever they may be. The four recipes below will help you get started. Your content plan should center around a consistent content mission. Your content mission should describe your purpose for creating content and how you intend to use that content to help your customers solve their business problems.
Search Engine Optimization
SEO used to be a dark world. Brands, in their race to climb the search rankings ladder, used all sorts of nefarious strategies to boost their sites’ rankings. What does this mean for marketers? Well, thanks to widespread abuse of Google’s search algorithms, the old SEO tricks no longer work. Or, if they do, they don’t work for long. That’s because Google and other search engines now prioritize human signals and social proof over sheer quantity of backlinks and keywords.
The long road to dominating Google search results starts from making smart keyword research decisions. You can answer the first question by simply putting your keyword idea into Google and exploring the sites that already rank there. Google is pretty good at figuring out the user intent behind a search query, so you just need to piggyback from the existing search results.
Despite being similar in that SEM and SEO both aim to improve visibility through rankings on search engines, they do have significant differences. With SEO on the other hand, you will need to implement a longer-term strategy and it can take time to reap the rewards of your efforts. Even with a significant amount of time invested into SEO, there is no guarantee that you will ever appear in the top spots on search results pages.
Thinking of going live on Facebook? Wondering how to get the most out of your Facebook Live broadcast? With Facebook Live, you can show your expertise in real time, take people behind the scenes, and much more. It’s important to let your audience know about your upcoming live video with news feed posts. Experiment with images and perhaps even a short video to tell them about the bigger video to come.
Publishing and sharing informative, engaging content can make a positive impact on your social media marketing strategy, giving your social media pages more credibility. Moreover, you can stay current with industry trends and increase interaction with your audience. Having conversations with your audience is probably the easy part. Finding good content to share with your followers, however, can be a difficult and time-consuming task that can also hinder your other business-related efforts.
Because email has been around for so long, it has a reputation for being ‘less sexier’ when compared to other channels, especially social. This has led to questions like ‘is email dead? Still relevant? Effective? Dying?’. The truth is that email is very much alive and well and is still a potentially massive engagement tool for companies. Marketers, for example, have long known that email is one of the best-performing digital marketing practices and are getting to the point where most are designing and implementing ‘pretty decent’ email marketing programs.
Email your customers for testimonials and reviews about your landing page offer and feature them on your site. If you do not have customers yet, send your offer for a free trial to a group of trusted people and ask them for a review that you can use on your landing page. Popular among email marketers, opt-in bribes brings something extra to the table to sweeten the deal. If people are interested in signing up for your mailing list but have reservations, then the opt-in bribe should close the deal with them.
Backlinks matter a lot, but gaining backlinks is difficult. A good backlink requires someone to write a relevant article mentioning you and to link to your site. This is far harder than getting someone to share your content. The single best opportunity to gain new backlinks is to find articles that mention you but that do not link to you, and to request a link.