Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them.
It’s not easy to advertise content. It necessitates a strategic mindset, writing skills, and SEO expertise. It also helps if you can turn complicated concepts into engaging blogs, write quickly, and rewrite even faster. Given the difficulties, it’s no surprise that marketers are turning to AI-powered content marketing technologies to help them improve their writing and output cadence. They’re just applying machine learning to the arena of content, which means they’re using algorithms and models to complete jobs without the need for constant human input. While some fear that Artificial Intelligence will eventually render content marketers obsolete, AI currently provides a great deal of assistance to content marketers. When used correctly, AI-powered content marketing solutions may take a good post and turn it into a great one, especially when it comes to SEO. So, without wasting much time, let’s have a look at this post by Samuel A. Akorede to learn more about Artificial Intelligence tools in content marketing.
The field of marketing will be unrecognizable in two years. The transition is taking place right in front of our eyes, and we have been thinking a lot about what comes next, particularly in terms of content marketing. It’s pointless to speculate about what might happen in five years. The pace of change is too fast, and there are just too many unknowns! But what about a period of two years? That appears to be within our grasp. Let’s daydream a little about content marketing’s near future and riff on ten possibilities by Mark Schaefer.
Let’s go back to your third-grade English class, where the topic of the day was synonyms. Synonyms are words that have similar meanings. However, you are already aware of this. What you may not realize is how synonyms can aid in the development of use case awareness.
It all boils down to talking about your product in a variety of ways that are all relevant to your target audience. You attract more consumers by increasing the ways you talk about your product, which scales your SEO approach by offering you more relevant keywords to rank for (preferably with high buy intent – yes, please!). You can even tap into a new unique selling point for your target market by locating and targeting product synonyms. Let’s see how product-driven SEO combined with synonyms can help you flourish in this post by Adriana Stein.
You type a question into the search bar, and the software responds with a list of options. If you were a regular YouTube user, you might not give a damn about how YouTube operates as long as you got the video you want to view. However, as a channel owner, you must understand how these rankings are determined in order to make your own material more visible to searchers. In this post by Phil Nottingham, we’ll look at some of YouTube’s most important ranking elements.
What is the worst SEO error you can make? Attempting to rank a page that isn’t relevant to the query’s search intent. Have you ever tried to get a service landing page to show up in a SERP that’s full of how-to articles? Even for the most seasoned SEOs who understand the ins and outs of search engine optimization, it’s an impossible endeavor.
That’s because Google, the world’s most popular search engine, is becoming increasingly intelligent. And because it has no interest in ranking pages that people don’t desire, knowing the target term is no longer sufficient. Then why is it important for advanced SEO performance, as is what the user expects to see? We need to know the search intent in order to respond to their questions. So, without wasting much time, let’s quickly know all about it in this post written by Tosin Onikosi.
Social media marketing is a fantastic approach to raising brand awareness and establishing a strong reputation. However, when you market on social media, you must pay attention to what people are saying and thinking about your product or service, your customer service, and other factors that can damage your brand’s reputation and trustworthiness.
This is when social listening enters the picture. You may use social listening to keep track of your brand’s online presence and learn what future and current customers are saying about your company on social media. You can also learn what others think about your market competition. This priceless information is available in real-time — but only if you know where to look. Continue reading this post by Althea Storm to learn how to set up an effective social listening strategy for 2022 and beyond.
Only about 9% of the billions of people who set resolutions at the start of the year follow through on their promises. The majority of people create goals that they subconsciously believe are impossible to achieve. Because their marketing plans are overly broad and impracticable, several social media marketing organizations fall into the same category. If you want to be successful in social media marketing, you should have a solid social media strategy based on facts. It’s not a difficult task! If you concentrate on these tips by Understanding eCommerce, you may boost the performance of your social media campaign almost immediately and obtain results that are far beyond your expectations.
Email is still the most important medium for marketers, consumers, and a company’s overall performance. In our 2021 State of Email research, 41% of respondents indicated email is “extremely crucial” to their company’s overall performance. More than 90% of respondents said email is at least “very crucial,” which is up 30% from 2019. Because email plays such an important role in a company’s overall performance, email marketers should keep up with industry advances and changes.
Here are some of the email trends by Kimberly Huang we’re witnessing in today’s world.
In 1978, the first marketing email was sent, resulting in $13 million in sales and launching what has since become one of the most widely utilized marketing channels. Email may not be as flashy as newer channels like texting and social media, but it is a smart approach to establishing an owned audience that produces results. Customers don’t give their information away carelessly, and email marketing can be both a relationship-building and profit-building tool if done correctly. So, how does email marketing work in practice? Let’s have a look at this post by RankingCoach that will tell you all about how to find out if your business needs email marketing and where is your start line!
Isn’t it true that the more backlinks your site has, the higher it ranks? Not at all. The two most important SEO ranking variables are backlinks and content. However, not all links are created equal. In fact, if you make too many link-building blunders, Google algorithms may punish your SaaS website, and you may never recover (unless you seek professional help). In this post by Jason Grills, I’ll go through some of the most typical link-building blunders that you should stay away from at all costs.